Creating new worlds vs. the myth of problem solving

The term problem-solving assumes you are adopting someone else’s view of  the world.

Despite its popularity, the current obsession with problem solving is way off the mark. Ditto finding out what your customers want and giving it to them. This is fine for fine tuning and tweaking what already works, but it’s not what changes the world. Not even close.

As Henry Ford reportedly said, “If I’d listened to my customers, I would have invented a faster horse.” Continue reading “Creating new worlds vs. the myth of problem solving”